Choosing Your Domain Name

Your domain name is your internet identity.  It's how people will find you on the web.  Here are a few tips to consider when choosing your domain name:

  • Dot-com, net, org, and the list goes on.  Dot-com is by far the most popular.  Most people in the US will automatically type in dot-com when searching for a website.  This is more important for a business that it is for an individual's website. Since dot-com is one of the oldest extensions, it shows that your business has been around for a while and that you have a well-established presence on the Web. 

    Consider registering other extensions of your domain name so that no one else can come in and purchase your domain name with a .net or .org.  Some people also consider common misspellings of their domain names and purchase those also.  You don't need a separate web page for each name; several domains can point to the same website.

  • Keep it short and easy to spell. Your visitors need to be able to remember your domain name. Make the name as short as possible and as relevant to your website as possible. 

  • Domain names can only use letters, numbers, and dashes.  Spaces and symbols are not allowed.  Also, domain names are not case sensitive. It is best to avoid using numbers and dashes.  Numbers create the confusion of do I type in eight or 8.  A person looking for your website may not remember whether your domain name is eightball or eight-ball.   However, it does seem to be common in the sailing world to use and underscore after sv ... sv_heartofgold.com.

  • Found the name, register it NOW.  I knew this already, but had it reiterated the hard way just a few months ago.  A client and I were working on website.  He wasn't in a rush as he had some loose ends he wanted to tie up before he launched the site. The name was available when we started the site, about a week into working on the site, I decided to go ahead and register the domain name for my client even if he wasn't ready.  We lost that domain name by ONE day. 

    You may want to register any names you think you might want one day if they are still available.  You don't have to do anything with the name once you've purchased it, but it will be there and available for you when you want it. 

You DO NOT need to spend a lot of money to register your domain name.  There are companies that charge up to $35 to register your domain name.  You don't get anything different that if you spend $9.99 to register your domain name.

So let's get started.  Look for the "Enter Your Domain Name Box" & start searching for the perfect domain name


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